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Etisalat Signs Cricketing Superstars Hamid Hassan and Muhammad Nabi as Brand Ambassadors

Kabul – 12th August 2015

Etisalat has signed an exclusive agreement with the national level cricketing superstars Hamid Hassan and Muhammad Nabi to appear on its commercial and public campaigns as well as become ambassadors for social causes.

Hamid Hassan and Muhammad Nabi are the key players of Afghanistan national cricket team who have made their mark in the world cricketing scenario by their outstanding performance and recent achievements. 

Today’s signing reiterates Etisalat’s efforts in forging strong relations with the sporting community of Afghanistan. This enables the operation to support local talents as well as contribute towards enhancing the sporting spirit among the youth of the country.

‘Since the beginning Etisalat has been part of the development process and achievements of Afghanistan in various areas including sports. Today, cricket is the most popular game in the country, playing a significant role in the lives of youth. Etisalat enjoys a long standing relationship in the development of cricket in the country. The two cricketers embody what Etisalat brand is about. They are hard-working, committed and resemble Etisalat Afghanistan in terms of dedication to serving Afghans and giving them the hope of a better tomorrow.’ said Dr. Salah Zerguerras, CEO, Etisalat, ‘Etisalat’s agreement with Hamid Hassan and Muhammad Nabi reaffirms our values focused on excellence, ambition creativity and commitment towards supporting sporting talents in Afghanistan. The brand ambassadors are the perfect role models to the next generation, who look up to them for their outstanding talent and achievements they have achieved in such a short period of time.’

Speaking on the occasion, Hamid Hassan said, ‘It is an honor to be the face of a prestigious brand like Etisalat and help drive their social causes. A large amount of my success and recognition is attributed to the constant support and superior facilities provided by Etisalat during the early days of cricketing development in the country.’

Muhammad Nabi reiterated, ‘The partnership with Etisalat sets an example for next generation players in achieving success and positioning Afghanistan on a global map.’ He further stated, ‘I feel proud to be associated with Etisalat family. Etisalat has always been striving to provide Afghans with world class telecom services and has helped Afghans to lead a positive life by shaping their ideas and supporting their programs at different levels. I believe that Etisalat is the sole private company that has done a lot for empowering sports in Afghanistan.’

Etisalat has a long history in empowering sports in the country, establishing strong ties with the community. The company is the main sponsor of the National Volleyball Federation and the Cycling Federation among others.

Etisalat has been a part of Afghanistan for the past 8 years. Through these years, Etisalat has enjoyed not just success in terms of pushing boundaries by entering new provinces and providing new services, but its real success has come from the people of Afghanistan, who have bestowed the company with their trust and love.